Signage design

Signage design for the fashion distribution brand Options. For their exhibition of house brands in fashion tradeshows across Europe. The aim of the design was to produce a series of formats to be positioned amongst the brands working to highlight details without overwhelming the products themselves. Printed to the highest standard to relate to the high level of craftsmanship found in Options’ house of products. The Options circular logo is used as a graphic anchor to bring the elements together. The design of the hanging poster was essential to ensuring the brand content would be as legible as possible alongside the products.