I have been working with the Bistrotheque brand for the last year. Under the art direction of Helios Capdevila creating collateral for the restaurant including print and digital media. Bistrotheque takes a very active role in the design and fashion culture of east London and the positioning of the brand reflects this. Designs for event branding and advertising have to be conducive to the core details such as the menu, website and logo. Designing a clear voice for social media has also been a priority for the brand. Utilising the distinct aesthetic I have created numerous materials in multiple formats for both print and digital.
Editorial design for Wallpaper* Magazine who I've been freelancing for since the January 2018 Issue. This role has also included other areas of production including image retouching, concepting of original formats and general production. As a magazine Wallpaper* takes great pride in the attention to detail placed in its journalism, both visual and literary, and this aligns with a diligence in design process. This has lead to a greater understand how structure and consistency can bring clarity in information. I’ve also had the oppourtunity to assist in the direction of photography shoots and work with industry leading photographers.
I have been managing the Hoi Polloi brand for the last year. Working under the art direction of Helios Capdevila creating collateral for the restaurant including print and digital media and developing the voice of the brand. I underwent a redesign of the menus from a flat format to a more functional folded form embellished with a bolder use of pattern and taking inspiration from the brands design history. As with Bistrotheque there was a need to extend the visuals of the brand into digital formats and this gave opportunities to utilise animation.
Signage design for the fashion distribution brand Options. For their exhibition of house brands in fashion tradeshows across Europe. The aim of the design was to produce a series of formats to be positioned amongst the brands working to highlight details without overwhelming the products themselves. Printed to the highest standard to relate to the high level of craftsmanship found in Options’ house of products. The Options circular logo is used as a graphic anchor to bring the elements together. The design of the hanging poster was essential to ensuring the brand content would be as legible as possible alongside the products.
Logotype drawn for the Hawker brand. A condensed typeface made inspired by the heritage forms of the typeface Masquarelo. Stamp designs to be used on packaging and miscellaneous materials. Instagram title slides in the defined colour scheme for the brand. Hawker is a brand which sources and curates vintage objects from central America, utilising this style to also produce original items. The aim of the identity was to capture the illustrative character of the items while retaining a bite and modern relevance. The adaptive style will allow for the ranging styles of the products and its implimentations.
The design for the Ace Hotel room service menu which utilises the language of the Hoi Polloi restaurant menu while adapting it to suit the more visually controlled Ace brand. A tight structure and high contast use of typography and pattern aligns to the hotel’s identity.