Creative Direction, Print, Digital, Photography
Makers Cabinet is a brand which makes niche high end stationary tools. I was brought on with the goal of making the brand more premium and re-targeting towards a wider homeware market. Raising the profile of the brand both in terms of the users and the industry. Using a combination of graphic design, art direction and creative direction to create a consistent voice for the brand with a defined personality. Re branding, utilising new typefaces and colour schemes, redesigning the packaging, producing and designing content for paid marketing both email and social and a full website redesign. Combined with a series of collaborations I directed with heritage brands and crafts to elevate their presence and gain validity in the sector. This included working with a paper marbler Jemma Lewis to create gift packaging and a limited edition notebook with Mark + Fold.