I have been managing the Hoi Polloi brand for the last year. Working under the art direction of Helios Capdevila creating collateral for the restaurant including print and digital media and developing the voice of the brand. I underwent a redesign of the menus from a flat format to a more functional folded form embellished with a bolder use of pattern and taking inspiration from the brands design history. As with Bistrotheque there was a need to extend the visuals of the brand into digital formats and this gave opportunities to utilise animation.