Identity, Art Direction, Print, Digital, Social
Hoi Polloi was an all day modernist brasserie with an exceptionally designed interior and a wildly expressive drag events calendar. A favourite spot for the east London fashion scene. I worked on creating print and digital collateral for the restaurant to develop the voice of the brand. I underwent a redesign of the menus from a flat format to a more functional folded form embellished with a bolder use of pattern, taking inspiration from the brands design history. There was a need to extend the visuals of the brand into digital formats for social and this gave opportunities to utilise the digital space animation and motion graphics.