Identity, Art Direction, Print, Digital, Social
![](https://freight.cargo.site/t/original/i/42aa7a190ffec106d4f5b235a5b881ef0d9c0042c28ce57ca9e4c9f60448cd9a/HoiPolloi_All_Day_Closed.jpg)
![](https://freight.cargo.site/t/original/i/0768069b12b11a3acdc720fac008b169691ca30fa21e981ece3248636a199069/HoiPolloi_Breafkast_2_LR.jpg)
![](https://freight.cargo.site/t/original/i/0a050e9b6c4226e2d6b1453c7cfbeae47c369b70c434557f1c2f3526fd8f1df7/Breakfast_Layed_Out.jpg)
![](https://freight.cargo.site/t/original/i/4012009f4c3981defa151c4b3e4ff58659dac0634942473fc5c28150c49736d8/HoiPolloi_All_Day_LR.jpg)
Hoi Polloi was an all day modernist brasserie with an exceptionally designed interior and a wildly expressive drag events calendar. A favourite spot for the east London fashion scene. I worked on creating print and digital collateral for the restaurant to develop the voice of the brand. I underwent a redesign of the menus from a flat format to a more functional folded form embellished with a bolder use of pattern, taking inspiration from the brands design history. There was a need to extend the visuals of the brand into digital formats for social and this gave opportunities to utilise the digital space animation and motion graphics.